MAED have a refreshing/innovative approach to project management. We call it "Creative Engineering" Our engineers are trained to think outside the standard/restrictive boxes which can so often stifle/result in a less than optimal solution. We use a technique developed at MAED called Creative Engineering Optimisation (CEO). Use of this (unique method)/innovative technique by our engineers drawn from a broad variety of engineering disciplines and industry knowledge results in a synergistic effect producing refreshingly innovative solutions. In fact use of the CEO technique has resulted in the development of a number of world firsts making MAED lead the field against so called larger competitors.